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Accor announces today a disruptive and dramatic shift of its loyalty program into a fully integrated global platform integrating rewards, services, and experiences across our entire ecosystem to bring value everyday life whether you work, live or play. This new lifestyle loyalty program will recognize, understand, cherish, communicate with and reward guests like never before …
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Heineken Rolls Out New Fresh Perspective Brand Belief Communications Strategy Targets Millennials with Upcoming Campaigns During 2019. Heineken(R), the world's leading beverage brand, is reinforcing its position as the leader in the premium beer market with the launch of its new brand belief called "Fresh Perspective," which is relevant to the new generation's perspectives on …
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